Brand Development / Product Development / Web Development / Graphic Design
Short-term project for local start-up building wireless sensing hardware, including logo design, website development and product design.
About the Client
Monitor Sensing Technologies developed wireless sensors for a wide range of applications, and also provided the software needed to remotely monitor the sensors in real time from any web-enabled device.
The Problem
The start-up had a product and a name, but needed to build a brand around that name and wanted to improve the appearance of their data visualization.
The Solution
I collaborated with the company leadership on a logo design that they preferred, and proceeded to build a website for the new brand. There were some technical challenges, as I had to develop a custom calculator that would allow customers to get an estimate of their monthly cost depending on which sensors they used, how many, the rate at which they communicated.
By the end of the project, the company had a recognizable brand and a fully functional website that allowed them to attract, capture and retain new customers until the company closed in 2017.
Measurable Results Delivered
01
New Brand created
Aesthetic, value proposition, and target customer established from basic idea.
02
Greatly improved presentation
Created clean, clear, easy-to-understand user interfaces to improve the customer experience.
03
Greatly Improved Buyers’ Journey
The new website allowed potential customers to move from awareness to action quickly and comfortably.
04
Expanded Brand Reach
Made the company viable in what was a very competitive industry at the time. Eventually, technology progressed beyond them.