Strive! Physical Therapy

Web Design/SEO/Lead Generation/Conversion Rate Optimization

Long-term, multi-year project for physical therapist with multiple locations in Marion County, Florida, including website development, lead generation and conversion optimization.

About the Client

Strive! Physical Therapy operates several physical therapy and rehabilitation clinics in central Florida. They also offer chiropractic services, hand therapy, fluoroscopy, and more.

The Problem

The company relied primarily on traditional outbound marketing techniques and referrals to bring in new clients. They wanted to update their websites and lean into digital marketing as a way of reaching new prospects and expanding their client base.

The Solution

The first things they needed were modern websites with clear calls-to-action and conversion pathways. I wanted to use the websites to capture leads, but had to be careful to not violate the visitors’ HIPAA protections. While updating the look and layout of the websites, and adding several new landing pages, I added several HIPAA-protected forms that would allow us to capture new prospects while keeping all prospects’ personal information safe and encrypted.

Without any paid advertising, we were able to transform their static, promotional websites into dynamic, modern, lead generation portals that consistently bring in new prospects month after month. Using only organic SEO, we were able to steadily increase traffic and conversions over the life of the project.

Measurable Results Delivered