Strive! Physical Therapy

Strive! Websites

Web Design/SEO/Lead Generation/Conversion Rate Optimization

Long-term, multi-year project for physical therapist with multiple locations in Marion County, Florida, including website development, lead generation and conversion optimization.

About the Client

Strive! Physical Therapy operates several physical therapy and rehabilitation clinics in central Florida. They also offer chiropractic services, hand therapy, fluoroscopy, and more.

The Problem

The company relied primarily on traditional outbound marketing techniques and referrals to bring in new clients. They wanted to update their websites and lean into digital marketing as a way of reaching new prospects and expanding their client base.

The Solution

The first things they needed were modern websites with clear calls-to-action and conversion pathways. I wanted to use the websites to capture leads, but had to be careful to not violate the visitors’ HIPAA protections. While updating the look and layout of the websites, and adding several new landing pages, I added several HIPAA-protected forms that would allow us to capture new prospects while keeping all prospects’ personal information safe and encrypted.

Without any paid advertising, we were able to transform their static, promotional websites into dynamic, modern, lead generation portals that consistently bring in new prospects month after month. Using only organic SEO, we were able to steadily increase traffic and conversions over the life of the project.

Measurable Results Delivered

01

Improved User Experience

Website updates increased average session duration by more than 40%.

02

More Organic Search Traffic

Organic SEO increased organic search traffic by more than more than 100%.

03

More prospects and customers

Websites went from generating no leads to generating dozens of leads per month without paid advertising.

04

Enhanced Brand Reputation

Generated over 100 new Google reviews with an average rating of 4.7.

★ ★ ★ ★ ★

[Rich] does a great job updating our company website. He maintains and keeps all the necessary upgrades, so our site had all the information we need. Always on time, and on task. I recommend him for your website needs.

Karen Jolley

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Human Resources Director, Strive!