Content Creation/SEO/PPC Management/Lead Generation/eCommerce/Conversion Rate Optimization
Long-term, multi-year project for trailer manufacturer including full marketing stack from logo design and website development to lead generation and conversion optimization.
About the Client
U-Dump Trailers is a trailer manufacturer in Ocala, FL specializing in dump trailers and roll off trailers. They sell their trailers all over North America and have been in business since 1980.
The Problem
U-Dump did most of its marketing digitally, having both a wholesale website and a retail website. When I came on board, they already had a significant advertising budget on both Google Ads and Facebook (Meta) Ads. They were using a local marketing firm to manage their advertising.
The Solution
My first task was to improve the existing websites – both for appearance and user experience. I created several new landing pages with clear calls-to-action and easy conversion pathways. I improved lead tracking so we could get a better idea of ROI, and then completely rebuilt all ad campaigns to more appropriately target keywords. Ongoing SEO and A/B split testing continued to improve both organic search traffic and paid traffic, as well as significantly increasing the number of conversions and sales.
Blogging, graphics, video, social media, and email campaigns were all part of this multi-year project that made a huge impact on the company’s bottom line, allowing them to build larger, more modern facilities, and increase their production volume, while also expanding into eCommerce with a successful trailer parts store.
Measurable Results Delivered
01
More Qualified Leads
Increased overall lead generation by more than 500%.
02
Vastly Improved ROI
Decreased overall cost-per-conversion by more than 90%.
03
More Organic Search Traffic
Increased organic search traffic by more than 60%.
04
Expanded Brand Reach
Social media following increased by more than 300%.