High Performance Advertising with Proven Results
More than 11 years of experience helping companies engage and attract new customers and maximize their advertising investment.
Exceed your advertising goals on:
- Meta (Facebook/Instagram)
- Bing
- YouTube
- TikTok
- Amazon
Real Solutions for Any Brand
Advertising success starts with understanding – understanding your product or service and understanding your target customer. Find the right look and the right voice, then continuously improve performance.
While standard practices like A/B testing are ubiquitous and scalable, no two brands are the same, and I approach each project with an open mind ready to learn and adapt to customer behavior and the story the data reveals.
While I consider myself to be a creative content developer, I am very data-driven in my approach to continuous optimization and customer satisfaction.
There’s never just one way, but there is always a better way!
Elements of a Successful Ad
Testing doesn’t always reveal what you expected. Success is in finding that perfect place where what you want to say and show intersects with what your customers want to see and hear. Flashy graphics and bright colors will connect with some audiences, but not others. Luckily, we can always find what does.
This Example is a Meta Ad (Facebook and Instagram)
This simple ad emerged from testing different versions of ad copy, ad creative, headline, description and call-to-action. Of course, there’s always room for more optimization, but finding a compelling story, the right audience to present it to, and testing different ways to present it will ultimately point you in the right direction.
Results of Testing and Incrementing a Single Meta Ad over 12-Month Period
Total Conversions
Increased by MORE THAN 750% (from 34 per month to 262 per month)
(includes extra budget allocation as performance improved)
Cost-Per-Conversion
Decreased by MORE THAN 76% (from $28.74 per conversion to $6.71 per conversion)
(includes extra budget allocation as performance improved)
Of course, having an offer to promote – for instance, a limited time discount or coupon – will create a whole different set of incentives for potential customers.
Real Results. Check out These Case Studies.
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U-Dump Trailers, LLC
Content Creation/SEO/PPC Management/Lead Generation/eCommerce/Conversion Rate Optimization Long-term, multi-year project for trailer manufacturer including full marketing stack from logo design and website development to lead generation and conversion optimization. About the Client U-Dump Trailers is a trailer manufacturer in Ocala, FL specializing in dump trailers and roll off trailers. They sell their trailers all over North…
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B-Scada, Inc.
Content Creation/SEO/PPC Management/Lead Generation/Conversion Rate Optimization Long-term, multi-year project for software development firm including full marketing stack from logo design and website development to lead generation and conversion optimization. About the Client B-Scada developed SCADA (Supervisory Control and Data Acquisition) software for industrial automation and process control. They had developed a new product and wanted…
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Citrus Inflatables
Content Creation/SEO/PPC Management/Lead Generation/eCommerce/Conversion Rate Optimization Long-term, multi-year project for party rental company including full marketing stack from logo design and website development to lead generation and conversion optimization. About the Client Citrus Inflatables is an inflatable party rental company in Citrus County Florida. They rent inflatable water slides, bounce houses, obstacle courses and more.…
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Strive! Physical Therapy
Web Design/SEO/Lead Generation/Conversion Rate Optimization Long-term, multi-year project for physical therapist with multiple locations in Marion County, Florida, including website development, lead generation and conversion optimization. About the Client Strive! Physical Therapy operates several physical therapy and rehabilitation clinics in central Florida. They also offer chiropractic services, hand therapy, fluoroscopy, and more. The Problem The…
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Monitor Sensing Technologies
Brand Development / Product Development / Web Development / Graphic Design Short-term project for local start-up building wireless sensing hardware, including logo design, website development and product design. About the Client Monitor Sensing Technologies developed wireless sensors for a wide range of applications, and also provided the software needed to remotely monitor the sensors in…
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UD Trailer Parts & Supply
Content Creation/SEO/PPC Management/Lead Generation/eCommerce/Conversion Rate Optimization Short-term project for trailer manufacturer branching out into trailer parts sales including full marketing stack from logo design and website development to lead generation and conversion optimization. About the Client UD Trailer Parts & Supply is a trailer parts retailer wanting to get into ecommerce. Their brick-and-mortar store opened…