Web Design/SEO/Lead Generation/Conversion Rate Optimization
Long-term, multi-year project for physical therapist with multiple locations in Marion County, Florida, including website development, lead generation and conversion optimization.
About the Client
Strive! Physical Therapy operates several physical therapy and rehabilitation clinics in central Florida. They also offer chiropractic services, hand therapy, fluoroscopy, and more.
The Problem
The company relied primarily on traditional outbound marketing techniques and referrals to bring in new clients. They wanted to update their websites and lean into digital marketing as a way of reaching new prospects and expanding their client base.
The Solution
The first things they needed were modern websites with clear calls-to-action and conversion pathways. I wanted to use the websites to capture leads, but had to be careful to not violate the visitors’ HIPAA protections. While updating the look and layout of the websites, and adding several new landing pages, I added several HIPAA-protected forms that would allow us to capture new prospects while keeping all prospects’ personal information safe and encrypted.
Without any paid advertising, we were able to transform their static, promotional websites into dynamic, modern, lead generation portals that consistently bring in new prospects month after month. Using only organic SEO, we were able to steadily increase traffic and conversions over the life of the project.
Measurable Results Delivered
01
Improved User Experience
Website updates increased average session duration by more than 40%.
02
More Organic Search Traffic
Organic SEO increased organic search traffic by more than more than 100%.
03
More prospects and customers
Websites went from generating no leads to generating dozens of leads per month without paid advertising.
04
Enhanced Brand Reputation
Generated over 100 new Google reviews with an average rating of 4.7.
