Content Creation/SEO/PPC Management/Lead Generation/eCommerce/Conversion Rate Optimization
Long-term, multi-year project for party rental company including full marketing stack from logo design and website development to lead generation and conversion optimization.
About the Client
Citrus Inflatables is an inflatable party rental company in Citrus County Florida. They rent inflatable water slides, bounce houses, obstacle courses and more.
The Problem
The company had a website, but relied on phone calls and text messages to allow customers to book rentals. As competition increased in the local market, they need to find a way to stay ahead and keep customers coming in.
The Solution
The first thing they needed was a modern website and online booking capabilities. I built a new website and used WooCommerce and some extensions to create an eCommerce booking platform that allowed customers to select a unit and a date, book their appointment and pay without leaving the website. This made new appointments much easier for both the company and the customers.
After also updating the company logo and social media profiles, we started advertising on Google and Facebook, deploying a mix of search ads, display ads, video ads, and remarketing. SEO improved organic traffic, and A/B testing ads and landing pages allowed for continuous improvement of conversion rates.
As competitor party rentals companies continued to spring up in the area, increased brand awareness and reputation management became integral, as well as regular email campaigns and specials to encourage previous customers to return.
Measurable Results Delivered
01
Larger Customer Base
Easy online booking and customer nurturing increased number of rentals by more than 50%.
02
More Organic Search Traffic
Increased year-over-year organic search traffic by more than 25%.
03
More Social Media Reach
Facebook Reach increased by more than 300%.
04
Enhanced Brand Reputation
Generated over 100 new Google Reviews for an average rating of 4.8 stars.
